Tuesday, August 25, 2009

Gluten Free Brownie Mix

You know that popular line of cake, cookie, and brownie mixes hitting all the popular chain grocery stores near you with their version of Gluten Free mixes? Well, guess what? I've tried all four mixes, and they're good. Real good. They're so good, I just now forgot the rules of grammar and said, "real good" instead of, "really good."

Betty Crocker, your viral marketing campaign for your gluten free mixes has been brilliant. They have brought new products to the national marketplace without doing a single traditional advert for those products. In fact, the genius plan is working right now. Here I am, singing your praises, Betty Crocker, and I'm not a paid spokesperson. I'm just a blogger with a few readers and a big mouth around my friends, and I heard about your product from another blogger, or from a board or a forum or some such place. Now everyone in my life has been buying your mixes to cook me something gluten free for when I come over. That hasn't happened in the 7 years I've lived with Celiac. So thanks for putting a great tasting mix on the shelves of every chain supermarket, Ms. Crocker.

When they finally do decide that the GFers have enough market share to warrant a traditional ad campaign, I promise I will disclose it, dear readers, when Betty Crocker hires me to be the voice of their gluten free products. Imagine what a team we'd be...

1 comment:

  1. yum delicious drool. but in true jandrews fashion i would flick every single piece of fruit off that GD plate and rub my face all over that cream.
    you are on a baking role woman. i love it. just wish i was there to enjoy it. and GO b. crocker!

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